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How Delray Beach Became The Rehab Capital

Back in 2007, The New York Times reported that experts had labeled Delray Beach, Florida the rehab capital of America. Since that time, the location has maintained its high reputation as the leading environment for struggling addicts to receive treatment, even amid what many would call a recent opioid epidemic. The reasons why Delray Beach became such a sought after location to undergo rehabilitation involve everything from the supportive environment of recovering addicts and professional technicians, to concerted PPC management efforts by marketing gurus prepared to spread the message that help is available. Delray Beach is a prime example of when proper marketing meets empathetic initiatives that people desperately need, so let’s take a closer look at how the title of rehab capital came to be.

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Holistic Treatment

One of the primary reasons that the specific area of Delray Beach became a leader in tactics for recovery is the approach many rehabilitation facilities located in Delray take toward helping their patients. Unlike many other locations across the U.S, the centers around Delray Beach practice what is known as “holistic health treatment” providing far more than a simple place to get away from the substances being abused.

Beacons in the recovery community such as the Wellness Resource Center work in conjunction with select rehabs to further patient diagnosis and offer a range of services to help along the way. Trained professionals educate patients about the science behind addiction, provide hours of therapy, construct meal plans if needed, and refocus the idea of getting clean toward an all-encompassing life switch. With certain rehab facilities offering activities like trips to the beach or the gym, patients feel less institutionalized in what is already a troublesome chapter in their lives.


“The Florida Model” for recovery, as it’s been named, essentially involves a calculated approach to healing the body, mind, and spirit of addicts in recovery. This means that the tools for staying clean after initial treatment are especially important, therefore the experts in Delray Beach offer steps of transitional care to help patients adjust their lifestyle in steps. Such steps include out-patient group therapy for the weeks after rehab, resources for finding a halfway house if necessary, and support for finding jobs. Additionally, family counseling is another important step during the transitional phase to make sure the family is on the same page as the addict in recovery. Such attentive care doesn’t only make the time during treatment more comfortable, but it significantly increases the chances of patients remaining sober.

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Supportive Communities

When it comes to creating an environment that is conducive to staying on a narrow path of sobriety, the aftermath of rehab matters greatly. With thousands of locals attending hundreds of AA or NA meetings each week, newcomers to the area have a massive community willing to support their next chapter of life. Additionally, no matter what kind of behavioral addiction a person may be suffering from, there are hundreds of group meeting locations within Delray Beach so people can find communities to relate with.

Obviously, Florida weather is consistently warm and beautiful, providing an uplifting sense of renewal year round. However, the benefits of the land also include many part-time job options and a number of halfway houses to select from if patients exiting rehab decide to stay in the area. It’s been reported that each year around 65,000 recovering addicts end up deciding to stay in Delray Beach to continue their recovery. Though many individuals journey to Delray Beach solely to enter recovery, they end up finding the environment so helpful to their lifestyle that it becomes unwise to leave. The round’ the clock support from addiction specialists, fellow recovering addicts who can hold friends accountable, and a huge pool of meeting places to call home make Delray Beach a highly supportive place to spend the first few years during recovery.

A1 Marketing

Creating such an oasis for recovery was only half of the battle with regard to Delray Beach achieving its status as rehab capital. The other half must go to the rehabilitation facilities that decided to take advertising online highly serious. In the wake of South Florida’s overwhelming overdose problem, Delray Beach spearheaded the initiative of alerting the surrounding areas that help is available. The world-class PPC management of the rehab centers located in Delray Beach is a huge factor of the cities success because many struggling addicts turn to Google for answers about recovery. Unlike just decades ago, the availability to reach patrons during their critical moment of crisis through PPC advertising provides a huge window to not only convert sales but to save lives in the process. Though the problem with substance abuse still runs rampant in the South Florida area, there’s no question that in recent years Delray Beach has become a reliable place for salvation for the surrounding areas of Ft. Lauderdale and West Palm Beach.

By utilizing the same principles that were at the core of Delray Beach’s tactical effort to exponentially increase awareness, the PPC management team at Smashed Media can create and launch a marketing strategy that will put your business on the map. Smashed Media will work closely with your team to ensure your messaging and branding is strong, so that your business is properly advertised online and is provided the results that you are looking for. If content needs to be developed, then Smashed Media’s content writers will work closely with brand representatives to generate valuable information or creative content for your website, emails, display ads and/or social media accounts. Through a myriad of digital marketing strategies including SEO, PPC, social media marketing, email marketing, and many more, we can make sure that your brand reaches the eyes of eager consumers. Just as it took a strong marketing strategy and excellent execution for Delray Beach, Florida to become the “town of second chances,” proper strategy and execution can be just if not more impactful for your business. In the end, building a hugely successful and popular brand takes time, luckily, the PPC management experts here at Smashed Media can ensure your campaigns are profitable and are delivering an amazing ROI while your brand awareness exponentially increases. The story of the emergence of Delray Beach as the Rehab Capital of the World teaches us all that if the cause is noble, a bit of marketing is all that stands in between a vacant town and an economic powerhouse.


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