What Everyone Needs To Know About SEO

SEO is an enigma for many, and something that, sadly, some claim to have knowledge of but fail to keep up with this ever-changing science. Because a science it is, and with Google’s constantly altering metrics it’s not something that any business can afford to let pass them by.

So although many (sensibly) choose the services of a digital marketing agency to take care of all things SEO, the savvy business owner will also keep abreast of the most important aspects. We’re going to discuss some of these, but first and foremost you should know that:

  • Google is a robot: Well, not literally, not like C3PO, R2-D2 or anything… But the way this behemoth of a search engine decides if your humble website is worthy of a position on page 1 (rather than being lost in the abyss) is determined by ever-learning AI. And this is why no-one ever really knows the exact formula by which it determines a site’s worth. Although the very best of SEO gurus have a pretty good idea of what’s going on…

And this is the very reason SEO is so important. Because it’s only by knowledge, expertise, and strategic trials that a company providing top quality, dynamic SEO services can ever truly enable the results you need.

So… Once we understand that, then we can move onto the vital aspects of SEO that everyone needs to know about.

  • Content, content, content: whether its videos, blogs, images, website text, social media posts… It doesn’t matter. But what does matter is that it’s top quality, relevant, and isn’t stuffed with those keywords that everyone seems to be so obsessed with. Remember, the Google Robot is learning by the second—it knows all about keyword stuffing, and it doesn’t like it. Yes, these words are crucial, but only in context and used strategically. Spelling, grammar, and ease of reading are also vitally important. Quality content is one method used by Google to determine whether your website is one of authority or not. So ignore it at your peril…
  • Ease of use and navigation: Being user-friendly is key, and this includes easy site navigation, fast-loading images, page layout, the correct use of Meta titles, descriptions, and H1 (or 2 or 3) tags and, vitally, having a website that’s optimized for mobile browsing is essential.
  • Link profiles: Yes, Google loves links—but only those of quality. These include ones from trusted review sites, high-quality websites, or social media. What you don’t want is a link from a site that could be considered dodgy or spammy. These are worse than useless, and actively harm your SEO efforts.

These are just a smattering of the dynamic maze that is SEO. Using the services of a digital marketing agency such as Smashed Media is often the most cost-effective choice for any business to ensure online visibility and market dominance. And while it can be attractive to go for a lesser caliber service of SEO near where you live, the wonders of the online world and easy comms mean that you no longer have to put up with one that’s any less than top rated. 


Honest, ethical, and transparent, Smashed Media’s global team offers the very latest advice and benefits encompassing all aspects of SEO and digital marketing to businesses around the world. In short, they put their money where their mouth is, delivering a cutting-edge service combined with old-fashioned customer care. A win-win situation for everyone involved.


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