If you’ve paid any attention to the news or social media last week, you may have felt as if you’d been transported years into the future. Feeds full of images of familiar faces filled with wrinkles and facial lines that only time can bring.
Influencer marketing has exponentially grown within the last few years in terms of both the amount of marketing dollars going toward influencers and the public interest for this new phenomenon. The amount of searches for “influencer marketing” alone has increased by over 1,500% over the past few years. It is quite clear that influencers are here to stay.
When the sun is out, feet will be on the ground and there will be plenty of opportunities to promote new products. Whether a brand releases a seasonal addition to their product line, or they’re offering a limited-time service, summertime, in particular, is a huge chance to spread awareness in the physical form.
Whether you’re a new start-up or an established name in your industry, staying educated on the evolving methods available to promote your business is essential to stay competitive. For companies in Boca Raton looking to target local customers, there’s a range of advertising options available.